Boosting Member Engagement: Unveiling Key Moments of Receptivity for Digital Products

Join Amy Robertson, Senior Manager, Digital Distribution, TruStage™ and Erika Romenesko, Strategy Manager, Lending Member Experience, TruStage™, as they unveil effective strategies to help optimize your marketing efforts and digital investments. Discover valuable insights from new consumer research and testing tools, to help enable you to identify key moments of receptivity in digital experiences. Demystify techniques like usability testing, cohort analysis and Artificial Intelligence to put in your arsenal to help improve member experience. Learn ways to increase engagement with your products and apply a framework to align your efforts with member needs.